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ICUBA Benefits Administration

PO BOX 616927

Orlando, FL 32861

© 2015 by Independent Colleges and Universities Benefits Association, Inc.

Our ICUBA Team


At ICUBA we pride ourselves with an exceptional staff to meet the needs of our members.  We are pleased to introduce our team and the value each member brings to the mission, goals and values of ICUBA.

President & Chief Executive Officer

Mark Weinstein, JD, CPA, CEBS, LL.M., MPH


Mark was born in Chicago, Illinois, and is a graduate of University of Illinois at Champaign-Urbana (1982) with a B.S. in Accounting, of University of Southern California (1985) with a J.D. in Law, of The George Washington University (2002) with an LL.M. master of laws and MPH master of public health, and of The Wharton School and International Foundation of Employee Benefit Plans (2012) with a CEBS, Certified Employee Benefits Specialist designation. He is currently a Fellow of the ISCEBS. His thesis at The George Washington University was entitled: “ERISA Group Health Plan Fiduciaries Must Emphasize Quality Medical Care.” He is also licensed to practice law in Illinois, Nevada and Washington DC, and is licensed as a CPA in Texas.


Mark began his career in employee benefits at the accounting firm of Arthur Andersen in Chicago (1985-1992). He was the plan administrator of a self-funded health and welfare trust fund with more than 25,000 persons for the Clark County Education Association in Las Vegas, Nevada (1992-2000). While attending graduate school in Washington, DC after 15 years as an employee benefits specialist practitioner, Mark served as a Fellow at the Employee Benefit Research Institute (2000-2002). In 2002 Mark began as CFO of Anesti Pharmaceuticals, a start-up specialty pharmaceutical company that was formed to acquire and remarket neurological disorder prescription drugs.


Mark began his current position in 2003 as CEO of the non-profit Independent Colleges and Universities Benefits Association (ICUBA). Mark has led ICUBA from a fledging $23 million annual enterprise into an annual $100 Million+ community juggernaut with an average daily cash balance in excess of $30 Million. Under Mark’s leadership, ICUBA has grown by more than 70%, currently covering more than 16,200+ people in the self-funded, consumer directed, value based, member centric medical, prescription drug and WellBeing employee benefits plan growing from eight not-for-profit, private Florida education employers in 2003 to 27 employer members today, with average annual premium increases of 4.5% per year over year since inception, and administrative costs consistently less than 8% of premium. 


Mark is currently serving as Executive Committee Member of the Florida Health Care Coalition Board of Directors.

Chief Operating Officer

Mary Jo Hatch, CEBS


Mary Jo was born near Pittsburgh, Pennsylvania, and earned a Bachelor of Science Degree in Education at Edinboro University of Pennsylvania as well as the Certified Employee Benefit Specialist (CEBS) designation from The Wharton School and International Foundation of Employee Benefit Plans. Mary Jo holds a Florida Health, Life and Variable Annuities License, and has more than thirty years of experience in employee benefits consulting and management.

Mary Jo joined ICUBA in 2013 as Chief Operating Officer and is responsible for supporting the strategic vision of the president and CEO; operational management of ICUBA’s brand partners; communicating benefit plan details to participating members; supporting, guiding and training committee members and staff; monitoring, interpreting and complying with federal and state regulations; monitoring and evaluating brand partner performance; monitoring the performance and effectiveness of all processes inherent to the efficient operation of ICUBA; facilitating interaction between staff, brand partners and members to identify and resolve customer service issues; representing ICUBA to prospective Florida Educational Institutions to enhance participation in ICUBA; and serving as ICUBA’s Privacy and Security Compliance Officer.

Chief Financial Officer

Paula Hedayat


Paula is a Florida native, and is a graduate of The University of Central Florida (1988). She is trained in Six Sigma and has over thirty years of progressive financial management experience including operations, planning, forecasting, policy and procedure development and extensive knowledge of healthcare management accounting.


Paula began her career as an Accounting Supervisor for Metropolitan Life and came to ICUBA after leaving her role as Chief Financial Officer at United Healthcare. She is responsible for the ICUBA Financial Operations, including audit, financial planning, budgeting and accounting. Paula is also responsible for the day-to-day operations of ICUBA, including client services.

Director of Operations

Rachel N. Mangus


Rachel is a Florida native, and a graduate of the University of South Florida with a Bachelor of Arts degree in Mass Communications and Public Relations.  She also holds a Florida Health, Life and Variable Annuities License.  Prior to joining ICUBA, Rachel was employed by brokerage firm Willis and worked as a liaison for ICUBA.  She was heavily involved with health and welfare strategic planning, third party vendor negotiations, state and federal compliance issues, contract analysis and employee communication strategies.  Rachel has over ten years of Human Resources & Benefits Communication experience and brings a wealth of knowledge and hands on experience to ICUBA.


Rachel’s responsibilities as Director of Operations at ICUBA include: Providing guidance to Human Resources Advisory Committee (HRAC) and train member institutions on administrative systems, procedures and technologies; working with current members and prospective ICUF/FCIS members to enhance experience and participation in ICUBA; support ICUBA’s Benefits Administration Team by responding to overflow needs; communicate and coordinate benefits through open enrollments, benefits fairs, WellBeing events, member site visits, administrative portals, meetings of various stakeholders, external websites, newsletters etc.; facilitate interactions between ICUBA, brand partners and members; conduct reviews of processes inherent to the operations of ICUBA; and supporting the strategic vision of ICUBA’s collaborative members.

Director of Member Services

Janelle K. Rivera, GBA


Janelle is a native of Palatka, Florida and is a graduate of Bethune-Cookman University with a Bachelor of Arts degree in Mass Communications and Broadcast Production. Janelle received the Group Benefit Associate (GBA) designation from The Wharton School and International Foundation of Employee Benefit Plans in 2015; she is a Six Sigma Green Belt with a Master’s Certification in Human Resources Management from Villanova University. Janelle is a member of the International Society of Certified Employee Benefits Specialists (ISCEBS).

Janelle joined the ICUBA Team in 2008. Her responsibilities as Director of Member Services at ICUBA include but are not limited to: the administration of ICUBA’s Flex and HRA benefit programs, escalation point for all COBRA and Retiree Administration issues, a liaison between vendors and employees, and she advises employees on eligibility, coverage, and other benefits matters.

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